Most days of the year are unremarkable.

This is a lie. We are liars. Think about it. Why do people buy cards? It's not because they want to say how they feel. People buy cards because they can't say they feel or are afraid to. And we provide the service that let's them off the hook. You know what? I say to hell with it. Let's level with America. Or at least let them speak for themselves. Right?